International Business and Foreign Affairs

A typical project is an assessment of the quality-of-life orientation of business executives (particularly marketing executives) and corporate culture of a multinational corporation in its international business dealings. The focus is on examining the extent to which a given multinational corporation has a corporate culture conducive of serving the various needs of its stakeholders without creating adverse effects in host foreign companies. Based on this assessment, a specific training program is developed to sensitize corporate executives about QOL issues and how to meet the QOL needs of the various stakeholders. Publications supporting this program of studies generated by OQOLM:

Estes, Richard and M. Joseph Sirgy (2014). "Radical Islamic Militancy and Acts of Terrorism: A Quality-of-Life Analysis." Social Indicators Research , 117(3), 615-652.
Sirgy, M. Joseph, Dong-Jin Lee, Chad Miller, James E. Littlefield, and Eda Gurel Atay (2007). "The Impact of Imports and Exports on a Country's Quality of Life." Social Indicators Research, 83(2), 245-281.
Su, Chenting, Ronald Mitchell, and M. Joseph Sirgy (2007). "Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi." Journal of Business Ethics, 71(3), 301-319.
Lee, Dong-Jin and M. Joseph Sirgy (2005). Well-being Marketing: Theory, Research, and Applications. Seoul , Korea : Pakyoungsa Publishing.
Sirgy, M. Joseph, Dong-Jin Lee , Chad Miller, and James E. Littlefield (2005). "The Impact of Trade Globalization on Quality of Life." Macromarketing at 30: Discourse and Distinction, edited by Mark Peterson and Ronald Paul Hill. St. Petersburg , FL : University of South Florida , pp. 155-168.
Sirgy, M. Joseph, Dong-Jin Lee, Chad Miller, and James E. Littlefield (2004). "The Impact of Globalization on a Country's Quality of Life: Toward an Integrated Model." Social Indicators Research, 68(3): 251-298.
Lee, Dong-Jin, M. Joseph Sirgy, James R. Brown, and Monroe Murphy Bird (2004). "Importers Benevolence toward their Foreign Export Suppliers," Journal of the Academy of Marketing Sciences, 32 (Winter), 32-48.
Su, Chenting, M. Joseph Sirgy, and James E. Littlefield (2003). "Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises." Journal of Business Ethics, 44 (June), 303-312.
Lee, Dong-Jin and M. Joseph Sirgy (1999). "International Marketers' Quality-of-Life Orientation: A Measure and Validational Support," Journal of Business Ethics, 18 (January), 73-89.
Lee, Dong-Jin, M. Joseph Sirgy, and Chenting Su (1998), "International Quality-of-Life Orientation: The Construct, Its Antecedents, and Consequences," Research in Marketing, 14, 151-184.
Sirgy, M. Joseph and A. C. Samli Eds. (1995). New Dimensions in Marketing and Quality-of-Life Research, second edition, Westport, CT: Greenwood Press.
Sirgy, M. Joseph (1988). "Technology Transfer and Quality of Life: A Systems Approach." Technology Management, edited by Tarek M. Khalil and Buleant A. Bayraktar, Interscience Enterprises Limited with UNESCO, Geneva, Switzerland, pp. 377-383.
Sirgy, M. Joseph (1986). "A Quality of Life Theory Derived from Maslow's Developmental Perspective: 'Quality' Is Related to Progressive Satisfaction of a Hierarchy of Needs, Lower Order and Higher." The American Journal of Economics and Sociology, 45 (July), 329-342.
Sirgy, M. Joseph (1985). "Achievement Motivation, Technology Transfer, and National Development: A Systems Model." Technology Transfer: Geographic, Economic, Cultural, and Technical Dimensions, edited by A. C. Samli, Westport, CT: Quorum Books, pp. 193-216.
Sirgy, M. Joseph, A. C. Samli, and Kenneth Bahn (1985). "Personality, Culture, and Technology Transfer: A Parsonian Social Systems Perspective." Technology Transfer: Geographic, Economic, Cultural, and Technical Dimensions, edited by A. C. Samli, Westport, CT: Quorum Books, pp. 177-192